It is an association that could Industry Email List do something for the brand, but too few people have that association yet. And we call an association strong if more than 15% of the respondents have this association Industry Email List with the brand. If we look at all the associations that Johan Derksen and Akwasi evoke, we get the following picture. See figure 2. Figure 2. All associations that Johan Derksen and Akwasi evoke. Figure 2. All associations that Johan Derksen and Akwasi evoke. Compare all associations It is striking that Industry Email List with Johan Derksen the picture does not actually change. It remains a football analyst from Veronica Inside with an opinion of his own. Although he is seen as a racist by a small part.
Associations such as Industry Email List honesty, mustache and humor/jokes also become slightly stronger. At Akwasi the change is very big: the second association in the Akwasi brand has become Black Lives Matter, the strongest association after 'rapper'. It seems that BLM has had a huge impact on the image of Akwasi, who is still a Industry Email List rapper, but one that is completely colored by BLM, black pete and discrimination. Furthermore, Johan Derksen comes up. Interesting, because Akwasi is not mentioned when people think of Industry Email List Derksen. How are these associations loaded? We looked at the associations, but how are they loaded? And are they unique.
The research clearly shows Industry Email List that if we look at all associations, those in Johan Derksen are slightly positively charged (score 4.3 on a 7-point scale) and strongly unique (score 5.3). Those of Akwasi are significantly negative, although not strong (score 3.7) and not significantly unique (score 4.1). We have categorized the Industry Email List associations to find out where the strong and weak points are in the positioning of both personal brands. This enables us to determine what strong (categories of) associations are and to Industry Email List test them for positivity and uniqueness. Let us first look at the biggest differences in the strength of associations between Johan Derksen and Akwasi.